Gmail isn’t just email - it’s the front door to your business. When Google issues an emergency warning, it’s proof that even world-class SaaS platforms aren’t bulletproof. Independent, immutable backup is the only way to guarantee recovery when identity or Gmail itself is compromised.

Microsoft’s 2024 Digital Defense Report reveals a hidden truth: when production and backup share the same cloud, they share the same fate. Here’s why independence is the only path to true resilience.

In the wild, every predator has its own way of striking — and your SaaS data faces the same reality. From rare, catastrophic Black Swan outages to the obvious-but-ignored Black Elephant, each threat in the SaaS Risk Zoo requires a different defence. This guide reveals the biggest digital predators, real-world disasters they’ve caused, and how Keepit ensures your data survives them all.