Backup storage is often bought on capacity, deduplication and cost. But when recovery is urgent, the real test is whether the backup target can support fast, reliable recovery under pressure. This article explains why backup storage architecture, inline dedupe, rehydration, snapshots, scale-out growth and ransomware resilience matter.

Atlassian’s native backup for Jira and Confluence is limited. FullBackup resells Keepit, delivering immutable, Australia-based protection and fast, granular recovery.